Built to stand out. Engineered to work.
Custom websites and the business systems behind them, designed and built by one person.
Built around the way you work.
One connected system, shaped for wherever the work happens: at the desk, on the road and across the floor.
Different businesses. Different possibilities.
Eleven builds. Tap a screen to bring it forward.
Restaurant
Salt & Pine Kitchen
A considered welcome. A connected service.
Different businesses. Different possibilities.
Each build pairs a custom website with the system behind it, shaped around one kind of work.
Your store. Your rules. No rent.
I build complete online stores from the product page to the packing slip. I connect the payment processor, build the shop and the back office behind it, and hand you a platform you own instead of one you rent by the month.
- Your storefront A shop designed for your products, not a theme everyone else has.
- Cart Options, bundles, pickup or delivery, and the rules your business runs on.
- Checkout Card payments through the processor you choose, on your own domain.
- Order desk Every order, payment and note in one back office built for your team.
- Fulfillment Pick lists, shipping labels or pickup times, and updates sent to the customer.
- Repeat customers Accounts, order history and one-tap reorders that bring people back.
Payments run through Stripe, Square or PayPal, with card details handled by the processor, never stored on your site.
Renting a store
Platforms like Shopify
- A monthly plan, for as long as you sell
- Paid apps stacked on top for the features you need
- Extra transaction fees if you skip their payment system
- A theme you adjust around, with limits on what you can change
- Your store lives on their platform, under their rules
Owning your store
Built by Strategy & Design
- Built once and yours to keep, with no platform subscription
- The features you need are built in, not rented app by app
- Pay only your payment processor’s standard rates
- Rules that fit how you actually sell: a bakery that only takes orders for the days it bakes, made-to-order goods, age checks at checkout
- Connected to the rest of your business: inventory, customers, your CRM
Get real work out of AI.
Most businesses pay for an AI subscription and use it like a search box. I’ll show you and your team how to put Claude, ChatGPT and Codex, GrokBot and Muse to work on the jobs you actually do, and set them up so they keep paying off.
- Find the fitWhich tasks in your week AI can take on, and which tool is worth paying for.
- Set it up properlyAccounts, shared workspaces, your documents and your voice, connected to the tools you use.
- Train your teamHands-on sessions and a playbook of prompts written for your business.
- Build what’s missingCustom agents and automations that handle routine work, with a person checking what matters.
- Stay safeWhat never goes into a chatbot, and how to check its work before it reaches a customer.
AnthropicYour sharpest reader and writer. Hand it the long, detailed work nobody has time for.
- Read a 40-page contract or lease and flag the clauses that will cost you money
- Turn a rambling voice memo from the job site into a clean quote or proposal
- Answer staff questions from your own handbook, price list and procedures
- Rewrite your website, emails and listings so they sound like you on a good day
- Build and fix websites and internal tools with Claude Code
Example of what a session sets up
Here is our 38-page supplier agreement. What should I push back on before I sign?
Three clauses worth negotiating:
- Auto-renews unless you give 90 days notice
- Prices can rise with no cap
- You carry the cost of freight damage
Want a polite email asking for changes?
- Projects loaded with your documents
- Your tone of voice
- Claude Code for your site and scripts
OpenAIThe everyday assistant your whole team can use, with Codex for the technical jobs.
- Drop in a spreadsheet of jobs or sales and ask what is actually making you money
- Snap a photo of a receipt, part number or whiteboard and get it typed up
- Draft follow-up texts, emails, ads and social posts in minutes
- Prep for a hard conversation with a customer or employee by rehearsing it
- Have Codex write the small script that moves data between two of your tools
Example of what a session sets up
Here is last quarter’s job export. Which kinds of jobs make us the most per labor hour?
Ranked by profit per labor hour:
- Maintenance plans lead at $112 an hour
- Emergency calls follow at $96 an hour
- New installs trail at $61 an hour once callbacks are counted
Want a chart and three ideas for shifting your mix?
- Custom GPTs for repeat jobs
- A shared team workspace
- Codex for fixes and small tools
My AI operator, built on GrokGrokBot runs agent trees: a lead agent splits a job across specialist agents, a reviewer checks their work, and you get the finished result.
- One request in, a whole team of agents out, each branch handling one part of the job
- Specialists for reading emails and photos, pulling records, filling forms and drafting replies
- A reviewer agent that checks every branch before anything leaves the building
- Clear rules for what runs on its own and what waits for your approval
- Works through your existing systems, so nothing has to be rebuilt around it
Example agent tree
A warranty claim arrives by email
- Intake agentReads the email and photos
- Records agentPulls the unit’s service history
- Paperwork agentFills in the claim form
- Writer agentDrafts the note to the manufacturer
You approve with one click
Claim filed in your system
- Agent trees mapped to your process
- Approval steps where they matter
- Runs inside your existing systems
MetaMeta’s new AI agent inside its apps. Worth a look if your customers find you on Instagram and Facebook.
- Draft replies to Instagram and Facebook messages for you to approve
- Write captions and post ideas in your style
- Spot the questions customers keep asking in your messages
Example of what a session sets up
Draft replies to this week’s Instagram messages asking about prices and availability.
Drafted 12 replies for you to review:
- 8 pricing questions, pointed to your price list
- 3 booking requests, offered next week’s openings
1 complaint, flagged for you to answer personally
- Reply drafts you approve
- Captions in your style
- Privacy settings checked first
Built on tools you already trust.
I’m independent, so I use whatever fits the job. These are the platforms I work with every week, and the ones I can help your business get more out of.
- Anthropic Claude · Claude Code Research, writing and much of the code behind my builds. I set it up for teams who live in documents.
- OpenAI ChatGPT · Codex The everyday assistant I roll out to whole teams, plus Codex for scripts and fixes.
- Google Workspace · Gemini · Search & Maps Email, documents and calendars that connect to your systems, and getting found in local search.
- Meta Facebook · Instagram · Muse Where many customers first find you: pages, ads and the messages that follow.
- Microsoft Microsoft 365 · Excel · Outlook The spreadsheets and inboxes many businesses already run on. I connect them instead of replacing them.
- Apple iPhone · iPad · Mac Everything I build is designed and tested phone-first, on the devices your crew actually carries.
- xAI Grok · GrokBot The model behind GrokBot, my AI operator that runs agent trees to handle routine work from start to finish.
- Notion Docs · Wikis · Databases One home for your procedures, checklists and project notes, set up so the whole team actually uses it.
- Slack Channels · Workflows · Alerts Where your team talks, with alerts from your systems and agents landing in the right channel.
- Kie.ai Image · Video generation The image and video models behind my explainer graphics, product shots and short promo clips.
- WhatsApp Business messaging Customer conversations, booking confirmations and updates on the app your customers already use.
Product and company names are trademarks of their owners. They are listed to show the tools I work with; no partnership or endorsement is implied.
A clear process, from first call to handover.
Understand
Your business, your customers and what needs to work better.
Define
A clear direction, a considered design and an agreed scope.
Build
The website, the system and the connections between them.
Refine
Real journeys tested, details checked, and a proper handover.
Built to keep your data safe.
Your customers trust you with their details. Every system I build is designed to deserve that trust, from the first line of code.
How your data is protected- Sign in with GoogleOAuth 2.0, so your team uses the accounts and 2-step verification you already have.
- Short-lived, scoped accessAccess that expires quickly and reaches only what it needs.
- Every request checkedPermissions and protection against common attacks, enforced on the server.
- HIPAA-ready when it mattersEncryption, audit logs and BAA-covered providers for health data.
Your business, connected.
A website your customers enjoy, and a system that keeps up with the work behind it. Tell me where you want to take the business.
Start a conversationOr call or text (207) 740-8801